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Portugal foi distinguido como o melhor da Europa no ITB Earth Award 2019

Portugal foi distinguido como o melhor da Europa no ITB Earth Award 2019, durante a ITB Berlim (considerada a maior feira de turismo do mundo), pelo sucesso da sua estratégia turística e exemplo de liderança global no combate às alterações climáticas e à degradação ambiental.

Atribuído pela ITB Berlim e pela Green Destinations, fundação sem fins lucrativos que visa o turismo sustentável, o ITB Earth Award vem somar-se aos prémios internacionais já conquistados por Portugal no âmbito da sustentabilidade.

Os princípios do turismo sustentável e os objetivos de desenvolvimento sustentável estão no cerne da Estratégia Turismo 2027, elaborada pelo Governo, que pela primeira vez define metas específicas em cada um dos três pilares do desenvolvimento sustentável: económico, social e ambiental.

No plano económico, Portugal pretende atingir 80 milhões de dormidas até 2027, aumentando a procura turística por todo o país e duplicando as receitas do turismo.

Em termos sociais, os objetivos passam por ampliar a atividade turística o todo o ano, reduzindo a sazonalidade para 33,5%. Pretende-se ainda aumentar as qualificações do ensino secundário e pós-secundário no turismo até atingir 60% dos colaboradores no setor e garantir que 90% dos residentes em zonas turísticas consideram positivo o impacto do turismo no seu território.

Já no plano ambiental, as metas são garantir que, até 2027, 9 em cada 10 empresas do país adotam medidas eficientes de gestão de energia, água e resíduos.

O Turismo de Portugal desenvolve um conjunto de iniciativas alinhadas com esta estratégia para medir a sustentabilidade, que podem ajudar a gerir adequadamente os destinos turísticos. Uma delas é o desenvolvimento de uma rede de observatórios regionais de turismo sustentável, que apoiam a gestão de destinos turísticos a nível regional e local, integrados na Rede INSTO (International Network of Sustainable Tourism Observatories) da Organização Mundial do Turismo, e apoiados por um sistema de indicadores turísticos sustentáveis.​

Fonte 2019 Top100 Awards | Green Destinations

 

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